Bringing technology and innovation into the boardroom : strategy, innovation and competences for business value

Wake-up call for general management : it’s technology time ; Bringing technology to the boardroom : what does it mean? / Hugo Tschirky - The strategic management of technology and innovation / Thomas Durand - Structuring a systematic approach to technology management : processes and framework / David Probert, Clare Farrukh and Robert Phaal - Technology in strategy and planning / Robert Phaal, Clare Farrukh and David Probert - Strategic options when facing technological change : trigger or shape, stretch or re-deploy? / Thomas Durand - Multi-technology management : the economics and management of technology diversification / Ove Granstrand - How to evaluate technology performance : tasks and structure of technology performance control / Hans-Helmuth Jung and Hugo Tschirky - From R&D/technology management to IP/IC management / Ove Granstrand - Technology intelligence system : benefits and roles of top management / Pascal Savioz and Hugo Tschirky - Technology marketing : a new core competence of technology-based enterprises / Jean-Philippe Escher and Hugo Tschirky - Changing the rules of the game : strategic alliances, the new competitive weapon / Geert Duysters, Arie Nagel and Ash Vasudevan - New challenges for R&D management / Jeff Butler - Promoting innovation in organizations unable to innovate / Thomas Durand - Innovation process models and their evolution ; The ’fuzzy front end’ of innovation / Cornelius Herstatt and Birgit Verworn - Market research for radical innovation / Cornelius Herstatt - Strategic decision-making about technology-based projects : development and use of a risk reference framework / Johannes I.M. Halman, Jimme A. Keizer and Michael Song

Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Who is thinking about technology management? Does the corporate Board have the means to manage this spending? Should some percentage of the R&D be spent on improving technology and innovation management? This is where this book makes a contribution. It brings together the latest practice, research findings and thinking, presented in a way that addresses top management requirements. The goal is to secure the economic future of the firm, in the context of a sustainable industry and society. Using the ideas and methods in this book, the Board can assess and improve its own ability to deal with the challenge of technology and innovation.

Library of Congress subject headings for this publication: Technological innovations European Union countries Management, Strategic planning European Union countries, Industrial management European Union countries, Organizational effectiveness