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Competitors : outwitting, outmaneuvering, and outperforming
New York : Wiley, c1999Descrição: xvi, 558 pISBN:- 978-0-471-29562-4
Conteúdos:
1 Outwitting, Outmaneuvering, and Outperforming Competitors. 2 Competitor Learning. 3 Core Concepts. 4 Signals. 5 Marketplace Strategy: Scope and Posture. 6 Marketplace Strategy: Goals. 7 The Activity/Value Chain. 8 Alliances and Special Relationships. 9 Networks. 10 Assumptions. 11 Assets. 12 Capabilities and Competencies. 13 Technology. 14 Organizational Infrastructure. 15 Culture. 16 Projecting the Competitor's Future Marketplace Strategies. 17 Integrating Competitor Analysis and Decision Making
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Includes bibliographical references and index
1 Outwitting, Outmaneuvering, and Outperforming Competitors. 2 Competitor Learning. 3 Core Concepts. 4 Signals. 5 Marketplace Strategy: Scope and Posture. 6 Marketplace Strategy: Goals. 7 The Activity/Value Chain. 8 Alliances and Special Relationships. 9 Networks. 10 Assumptions. 11 Assets. 12 Capabilities and Competencies. 13 Technology. 14 Organizational Infrastructure. 15 Culture. 16 Projecting the Competitor's Future Marketplace Strategies. 17 Integrating Competitor Analysis and Decision Making
ISBN 10: 0-471-29562-0
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