TY  - BOOK
AU  - Davila,Tony
AU  - Epstein,Marc J.
AU  - Shelton,Robert D.
TI  - Making innovation work : how to manage it, measure it, and profit from it
SN  - 9780131497863
PY  - 2006///
CY  - Upper Saddle River, N.J 
PB  - Wharton School Pub
KW  - Administração
KW  - Br
KW  - Inovações tecnológicas
ER  -